Bachelor's Degree in Audiovisual Communication from Universitat Pompeu Fabra (2000), she founded in 1999 itfashion.com, one of the first online fashion magazines. Since then she has specialized in the creation and edition of online and offline contents, both for publications –VEIN, El País, Telva, SModa– and for brands –Absolut, Bershka, Stradivarius, TOUS Baby or Naf Naf– as well as in the construction of intangibles within the fashion sector. She currently combines her work as a consultant and editor with the direction of the Fashion Design Area of LCI Barcelona.