Online Master in Branding and Brand Strategy | LCI Barcelona
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Online Master in Branding and Brand Strategy (in Spanish only)

(Seeway program)
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Learn how to build and consolidate the personality of a brand and define its conceptual universe

Nowadays, the global management of a brand as an own entity is a determining factor for its success. Firms talk, listen, feel and interact with their environment on a permanent basis and, in doing so, define their personality and their attractions.

The value of branding and brand strategy lies in the fact that only those companies that plan correctly remain in solid positions in the market.

This online master unites design with strategy and management to help you create by thinking about everything that comes before and after design. Our goal is to train professionals specialized in brand management that respond to current market demands: empathy and intuition, definition and decision making, activation and transformation.


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  • Degree: Master in Branding and Brand Strategy
  • Credits: 60 ECTS
  • Duration: 1 academic year
  • Start date: March
  • Language: Spanish
  • Course type: Online

LCI Barcelona's online methodology offers student the advantages of face-to-face learning wherever and whenever he or she needs it:

  • Live online classes
  • Streaming masterclasses
  • Virtual campus accessible 24 hours 7 days a week
  • Teaching tools and resources based on the flipped classroom and design thinking models
  • Personalized tracking by each professor and the Academic Organization staff
  • Precise calendarization
  • Periodic challenges and group dynamics approach
  • Continuous evaluation system
  • Active and interactive learning
  • Practical guidance to train the professionals of the future

MORILLAS

Independent creative agency that captures the potential of brands and develops it to increase their business growth. It contributes to creating a more meaningful tomorrow by helping leaders visualize, create and develop their future potential and transforming ideas into winning business and brand strategies.


ÀLEX GOBERN CHIEF CREATIVE OFFICER

Graduated in Design, he has more than 20 years of experience in the world of graphic design, branding and visual identity design. He is a professor at several university schools and has more than 15 years of experience in the field of teaching. He has been a contributor to the digital opinion platform Brandemia.


AGNÈS MORA CHIEF STRATEGY OFFICER

Graduated in Advertising and Master in Brand Strategy and Creative Brand Management. She has more than 12 years of experience in branding and communication projects for different categories and markets, from Europe to North America, Latin America and the Middle East. She collaborates as a university professor in different centers.

  • Corporate graphic design
  • Visual corporate identity and branding
  • Packaging design
  • Graphic production
  • Strategy and brand design
  • Brand strategist
  • Digital branding
  • Brand manager
  • Project management and organization
  • Identity management and communication
  • Management of formats and communication channels
  • UX researcher
  • Innovation consultant
  • Service designer

Fill out the form on this page and an admissions and orientation advisor will contact you with the complete program brochure.

Discover the projects made by our students through the Portfolio platform.

Other online masters

Online Master in Graphic Design and Digital Art (in Spanish only)

Online Master in Art Direction and Graphic Project Management (in Spanish only)

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