This program offers the students the possibility of knowing the keys to the current challenges in the field of industrial product design, teaching a better prepared and competitive professional profile.
The objects that make up our environment and that we use in our daily lives are the result of social, cultural, economic and technological changes. The creative must understand them in order to respond to market needs and new consumer demands, learning to integrate these trends in the design and development of new products. The use of the latest techniques and methodologies of ideation and innovation enables the students to create value proposals that connect with the market.
The master, which has a clear theoretical and practical character, consists of different modules focused on three major industrial sectors:
- Mobility: What travel needs are arising? Knowledge of more sustainable materials will form the basis of this module. The students will learn to face a real challenge through an ideation and experimentation project with the automotive company Hispano Suiza.
- Food: How can we perfect the food production, transformation and consumption? Through digital manufacturing, the students will develope a food design project in collaboration with the Plat Institute to improve the user experience in each of these phases.
- Home: What changes are taking place in the home? The furniture and housing sector is a reference for transformation. In this module, the students will visit the Milan Furniture Fair to see how major brands are facing new lifestyles and how they communicate their designs. The master's final project will be done with the lighting design company Vibia.